The ‘Architect 67’ event, the largest architecture technology and construction product exhibition in ASEAN, has concluded its 36th edition at Challenger Hall, Impact Muang Thong Thani. This time, Beger, a leader in innovative, eco-friendly paints, joined to present a cool experience under the concept “Cool at Home, Cool for the World”, showcasing the cutting-edge innovation of ‘BegerCool’, the number one cool house paint that has won the hearts of homeowners for over a decade.

The standout innovation of BegerCool was a highlight of the event, allowing everyone to experience the technology that keeps homes cool. The Ceramic Cooling technology, the same used for heat shielding on NASA's space shuttles, is unique to Beger and can reflect over 97.2% of heat, reducing indoor temperatures by 2-6 degrees Celsius, resulting in over 32% savings on electricity bills. Importantly, it is also an environmentally friendly paint from the production process, certified as the first eco-friendly house paint that helps combat global warming. It can be described as cool, durable, and eco-friendly.

During this event, DJ Bo Thanakorn Chinkul, a host and actor, joined to share the cool experience, serving as a voice of endorsement. Additionally, a wide range of innovative paint products were showcased, divided into seven zones for visitors to explore:

Zone 1: BegerCool Innovative Solutions features heat-reducing paints, including house paints, roof paints, and waterproofing paints, all equipped with Ceramic Cooling technology for comprehensive cooling solutions that last over 15 years. The BegerCool Super White, the whitest shade with TSR Technology, ensures that even darker tones can keep homes cool. The BegerCool Roof is the first water-based heat-resistant roof paint that can be applied to metal sheets and roof tiles, also reducing noise from rain on roofs.

Zone 2: Beger Primer Solutions showcases four versatile primer models suitable for various surface issues, including moisture resistance, crack prevention, and heat resistance enhancement.

Zone 3: BegerShield AirFresh Gold iON is the best interior paint with a mild scent, ready for occupancy in just 5 minutes, safe for the environment, and trusted by mothers and children, winning the Best Interior Paint award from the Asianparent Awards 2023.

Zone 4: Beger Wood Innovative Solutions is the true leader in woodwork, showcasing innovative wood paints suitable for all areas.

Zone 5: Beger METAL Innovative Solutions introduces new! The BegerShield Griptech 2in1 water-based glossy steel coating, safe and odorless, along with a fun workshop activity “Paint the Steel You Love,” where participants can enjoy painting on galvanized pots and receive a unique pot as a gift.

Lastly, Zone 7: Beger Color Design Innovative Solutions dazzles with over ten thousand color shades, allowing you to stand out in style with Color BeYours.

Beger is ready to meet every homeowner's needs with innovative products that prioritize health and environmental friendliness, in line with the organization's mission of Eco-Wellness Innovation. Follow Beger's exciting activities online at www.beger.co.th, on Facebook at BegerPaint, and on Line @begerpaint.